What is seo and how its work with website

WHAT IS SEO

SEO


Search Engine Optimization (SEO) is the process of making constant improvements on your website to gain better in the search engine results page.


SEO includes different kinds of techniques and strategies you could use to optimize your website in order to make website traffic. Traffic from search engines, also known as organic, is valuable because visitors are actively looking for something you offer and tend them.


Outranking your competitors can be a challenging work and that’s where search engine optimization puch in. If you make it easy for Google and other search engines to read and understand your content, they can rank you higher in their search results.so that it is very necessary to make your web post label easy to understand. Before we explain in depth how to optimize your website to stand out, you need to know about search engine otimization work.


If you plan to do some basic SEO, it is essential that you understand how search engines work.



How Search Engine Works (SEO) ?


Search engines perform many activities in order to deliver search results to user.


1-Crawling - Process of fetching all the web pages linked to a website. This task is performed by a software, called a crawler or a spider.


2-Indexing - Process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.


3-Retrieving Results - The last step in search engine activities is retrieving the best matched results. Basically, it is nothing more than simply displaying them in the browser.


4-Processing - When a search request comes, the search engine processes it, i.e. it compares the search string in the search request with the indexed pages in the database.



Why SEO is Important?


Although SEO is just part of the online marketing mix, it’s instrumental in expanding traffic to your online business. After all, most online shoppers start the buying process by using a search engine. If you have a best-optimized site, you’ll rank higher in search results and increase the chance of a potential shopper finding and shopping with you.


SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell your product online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to catalog and rank pages. Although BigCommerce has a lot of SEO features built in to help , you’ll need to earn your spot in the search engine rankings and work to maintain it.



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